Free Tool
UTM Campaign Link Builder
Create trackable campaign URLs for Google Analytics in seconds. Know exactly which ads, posts, and emails are driving your traffic and leads. No signup.
Your Trackable Link
Why It Matters
Stop Guessing Where Your Traffic Comes From
If you run ads, post on social media, or send email campaigns, you need to know which ones actually work. Without UTM tracking, all that traffic gets lumped together in your analytics, and you're left guessing where your best customers came from.
UTM parameters solve this. Tag every campaign link and your analytics will show you precisely which source, medium, and campaign drove each visit and conversion — so you can put more budget behind what works and cut what doesn't.
FAQ
Questions About This Tool
A UTM link is a normal URL with extra tracking parameters added to the end. These tags tell Google Analytics exactly which campaign, source, and medium sent each visitor to your site.
Source, medium, and campaign are the three essentials. Term and content are optional — term is mainly used for paid keywords, and content helps you tell apart different links or ads in the same campaign.
It's best not to. This tool automatically converts spaces to hyphens and makes everything lowercase, which keeps your analytics reports clean and consistent.
Use it anywhere you promote your site outside of organic search — in social media posts, paid ads, email campaigns, or partner links — so you can track exactly where your traffic comes from.
Yes. It's free, needs no signup, and runs entirely in your browser — your links are never sent to or stored on any server.
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