Free Tool

Ad Budget Calculator

Estimate how much you need to spend on ads to hit your lead goals. Get a realistic monthly budget range based on your industry and platform. No signup.

Estimated monthly budget for your platform
$0
to generate your target leads
$0
Est. Cost Per Lead
$0
Est. Cost Per Click
0
Clicks Needed
0%
Typical Conv. Rate

These are planning estimates based on typical industry benchmarks. Real results depend on your offer, targeting, creative, and landing page — which is exactly what we help optimise.

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How To Use This

Plan With Realistic Numbers

One of the most common questions businesses ask before advertising is simply: how much do I need to spend? Going in without an estimate leads to budgets that are either too small to gather meaningful data, or spent too fast without a plan.

This calculator gives you a grounded starting range so you can budget with confidence. It works backwards from your lead goal, using typical cost-per-click and conversion figures for your industry and platform, to estimate the monthly spend required.

FAQ

Questions About This Tool

It uses typical industry benchmarks for cost-per-click and landing-page conversion rates, combined with your lead goal and chosen platform, to estimate the monthly ad budget you'd likely need.

No. They're realistic estimates based on typical industry averages to help you plan. Your actual results depend on your offer, targeting, creative quality, and landing page — which is where an experienced team makes a big difference.

Each platform has different typical costs. Search ads (Google) usually cost more per click but reach high-intent users, while social platforms like TikTok often cost less per click but may need more clicks to convert.

It's the percentage of visitors who take your desired action — like submitting an enquiry form. If 100 people visit and 3 enquire, that's a 3% conversion rate.

Yes — that's one of our core services. We handle strategy, setup, creative, and ongoing optimisation across Google, Meta, TikTok, and Snapchat.
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