Write for the Person Evaluating It
A company profile submitted with a tender isn't marketing collateral in the usual sense — it's evidence. The person reading it is assessing whether your business can credibly deliver, often while working through many other submissions.
That changes how it should be written. Clarity and proof matter far more than polish or persuasive language.
What to Include, and in What Order
Company overview: who you are, what you do, and how long you've been doing it. Keep this factual rather than aspirational.
Capability and services: specifically what you deliver, framed against what the tender is actually asking for.
Track record: past projects, ideally comparable in scale or sector. This is usually the most persuasive section — concrete examples outperform claims.
Team and expertise: key people, their relevant experience, and qualifications where applicable.
Certifications and licenses: trade license, ISO certifications, industry accreditations — anything that provides third-party validation.
Company details: registration information, contact details, and anything the tender specifically requests.
Specifics Beat Adjectives
"We are a leading provider committed to excellence" tells an evaluator nothing — every competing submission says something similar. A completed project of comparable scope, with the client, timeline, and outcome stated plainly, tells them a great deal.
Wherever you're tempted to write a superlative, consider whether a concrete example would do the job better. It usually does.
Common Mistakes
Generic content not tailored to the tender. A profile that clearly ignores what was asked for signals a business that will approach the actual work the same way.
Outdated information. Expired licenses, old team members, or projects from years ago as your most recent examples all undermine credibility.
Inconsistency across documents. If your profile and other submission documents contradict each other on details, it raises questions about diligence.
Poor presentation. Content matters most, but a profile that looks assembled in a hurry invites the assumption that your work is too.